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Marketing

Marketing tips and tricks.

Time for the big screen

Posted by on in Marketing

Did you know…

…that YouTube is the second most used search engine (after google)?

…that 60% of people are more likely to watch a video on a website than read text? (and this number is rising).

…that emails with a video in them have a 53% higher open click rate.

 

I had a video produced by our partner -  Sillydoh (don’t you just love that name!).

It was a relatively quick and easy process.

Definitely worth it.

(You can see it on my home page - giraffepromotions.com).

 

It tells you my story, at least in part.

Marketing is all about stories.

 

Isn’t it time you told your story on film?

Isn’t it time you showed your products or services on vid?

Isn’t it time you showed the more personal side of your business?

 

You can do this yourself, with a good phone camera and a good script.

A teleprompter app is also convenient.

But, especially for your home page video, I recommend bringing in the experts.

Like Us!

 

We use my extensive background in acting to make you feel comfortable, help you write your script, direct you and bring all the lights, camera and action!

Voila! A two minute video on you and your organization.

 

Call us today to book yours. 10% discount with promo code: UT10

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GET INVOLVED!

Posted by on in Marketing

 

A client, Bob, said to me the other day: “Oh, no, I don’t want to get involved.

 

Involved with what?

 

I am not talking about people's personal affairs (although I think that occasionally we should get involved).

No, I am talking about business groups, charities, chambers, city life.

They could… no, they WILL grow your business.

 

Why? 

Because you make connections. Either with your future customer or someone that can lead you to your future customer.

There is usually business development and training thrown in.

 

What kind of groups are there out there? 

Here are just a few genres and ideas:

 

Networking Groups.  BNI, RBN, LeTip, etc are great networking groups. Places to give and receive referrals and grow your business with other like-minded people. You have to be very committed but the payback is worth it. (http://www.bni.com/)

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Chamber of Commerce. They are not as intense as a BNI, but a great place to get to know local people (advise joining one close to your office or home). I thoroughly enjoyed my time with the Irvine Chamber of Commerce and now serve on the board at the RSM Chamber of Commerce. Love the family feel at our chamber and the local knowledge. http://rsmchamber.com/   http://www.irvinechamber.com/

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Women's (and Men's) groups. For example the National Association of Women Business Owners (NAWBO - https://www.nawbo-oc.org/) is a great organization that encourages and builds women’s businesses. Highly recommend them along with other similar enterprises.

 b2ap3_thumbnail_NAWBO-Logo.jpg

Charities and Non Profits. Great place to connect with like-minded folk and make connections. Remember a lot of your business will come from your more ‘social’ side. And, the added bonus to this group, is that you are giving back to the community.

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Global Groups. Some of the groups above can be seen around the world, but others are focusing on  trade or the globalization of companies.  I belong to an organization called the British American Business Council OC (BABC - http://babcoc.com/) Amazing people who do business together  and have the most marvelous social events. In May there is an event on the Queen Mary with the Chef to the Royal Family. You should all come! 

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NO EXCUSES! Don’t tell me you don’t have time, or don’t like getting up early, or are too shy. Do you want to increase the profitability of your business? Then … GET INVOLVED!

 

 

To get your marketing plan, call Penelope at 1 855 472 3776 or email her at This email address is being protected from spambots. You need JavaScript enabled to view it..

 

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CRACKIN' UP!

Posted by on in Marketing

CASE STUDY

I happen to be a little bit of a ‘hippie’  or ‘pioneer woman’.

Love to compost, recycle, upcycle, reuse and be green – as much as I can.

So yesterday, I bought these eggs.

 

When I see good branding and marketing, I have to give kudos.

And this company is goooood!

 b2ap3_thumbnail_Vital-farm-eggs.JPG

 

First the branding.

Great graphics. Retro – reminds us of the good old days.

Lots of good wording - easy to understand and with a little humor.

Appealing to their target audience.

 b2ap3_thumbnail_vf-insert.JPG

Next, the engagement.

You open up the box, and inside every one is a little ‘newspaper’.

Giving me details on the hens.

Ok, so this is a little dated as they are talking about the hens going in for winter (are the eggs that old!!!).

Note to Vital Farms: Probably best not to write anything too date-sensitive. When you print a lot of these you are still dishing them out in Spring!

 b2ap3_thumbnail_vf-insert-back.JPG

And then the other side.

A helpful tip.

A personal piece (personal stuff is GREAT marketing).

A fun fact.

 

Lastly, Social Media engagement

They have twitter, Instagram, facebook, youtube, pinterest…

… and are very active on them.

 

Whatever you think of their philosophies (free range or not), this company is a great example of fabulous marketing.

 

If you need help with your branding or marketing, don’t hesitate to call me. I can do a one time session, or every month. 1.855.472.3776

 

PS. Their website is even fabulous!  Check out the video that greets on the home page.

pps. I have not been contracted to write this on behalf of Vital Farms (just in case you wondered!)

If you need help with your branding or marketing, don’t hesitate to call me. I can do a one time session, or every month. 1.855.472.3776

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Are you just another Zebra?

Posted by on in Marketing

Recently, I went to a networking event. Another one.

Nice place, I thought as I parked the car.

I entered the building and looked  around.

Men and women chatting. Each with a drink in hand. Smiling occasionally.

All wearing similar things. Oh wait, someone has a hat on over there – that’s different.

 

Breathe, I say to myself.

So with beverage in hand, I walk over and introduce myself to the nearest group.

 

Thoughts go around in your head as you listen to their conversation.

She smiles a lot.

I like the way he is truly listening.

He seems completely bored.

Wonder where her accent is from?  

That’s an interesting life story.

This guy won’t talk about anything.

She seems passionate about her work.

 

At the end of the night, armed with a few business cards, I get back into my car and drive home.

But what do I remember? More importantly, whom will I remember in weeks or months to come?

 

And there is the question. 

What makes YOU memorable?

What makes YOU stand out in the crowd?

Will I remember YOU as I drive off, or in a few months time?

 

Don’t tell me it’s your customer service or attention to detail that makes you stand out,

because most of us claim that.

Sometimes, you just need a little ‘something’ to make you memorable.

 

I am a Branding Consultant and I guide clients in their personal branding.

Sometimes we find a story to incorporate,

or maybe it’s a piece of clothing or a button,

or maybe it’s something as silly as a giraffe with a British accent!

What is yours?

 b2ap3_thumbnail_1546363_10152211104357631_1578229879_n.jpg 

I can help you find your ‘brand’ so that you can stand out.

Call me today and quote code, BRANDING BLOG, for your discounted consultation fee.

Don’t be just another fish in the sea, or a zebra on the plain one more day!

 

 

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TEN TIPS for BLOGGING

Posted by on in Marketing

So last week, I promised you some blogging tips.

Now, I have to confess, I am not an expert blogger.

I am a wannabe blogger. I have done some blogging.

I love words. I love conveying information that might help. I love musing.

 

But, I can research and ask other bloggers, so here are Ten Tips:

 

1. PASSION

You have to love what you blog about, or you will give up after a few months. Find some topic that just excites you, one you love to research, talk, read about and then start writing!

2. CONSISTENCY

I tell clients this all the time with social media – be consistent. Even if it’s only once a month, just do it regularly. If you don’t, people will think you are a flake, changed direction or died! Just decide on how often (start small), and stick to it.

3. USE CURRENT CONTENT

Nothing bugs me more than reading peoples blogs and it’s not current. Either they are pulling information from people from years ago (research changes), or their stats are not current. This also applies to current events – comment, commiserate, congratulate on current events, even if it’s a one liner.

4. BE EASY GOING

We are done people with the ‘professional’ speak (unless you are a lawyer). Talk in the everyday ‘chat’. Be conversational. You want your blog to be you and your reader sitting with a cup of coffee (or in my case tea!) and just yarning about your subject.  Don’t try and be someone you are not. Just be you.

5. VIDEO & PICTURES (are you bored yet?)

I love words, but personally my brain goes like jello if I don’t have some pictures or a video. Its BORING without visuals. Graphics help the readers memory and stimulates the brain. Video is the new marketing tool, so pull those in from YouTube or from your own repertoire.

(Now to stop the boredom, here is a random 1min video!)

 

6. SHARE THE WEALTH

Share your blog with others. Ie. Get guest bloggers on, share other bloggers content (with permission). This way you help others, and you both get different audiences – win win.

7. RESEARCH OTHERS

Find out what other bloggers are doing – it’s a great community out there.

Here are some of my favorites:

Two locals…

http://www.mybigfatcubanfamily.com/  

http://www.joyshope.com/

with

http://www.theminimalists.com/

http://techcrunch.com/  

to name a few!

8. SHORTEN IT UP

As I look at this particular blog I am writing, I realize its too long (for this time, too bad!). Unless you are writing a piece of news, you want it to be fairly short and easy to read.

Not too long paragraphs. Not too many pages. Don’t use too small a print (if people have to squint, they are gone and remember, most people view the internet from a mobile device).

9. A QUIET SPOT       

Find your creative space. Richard Branson, of the Virgin Company, says that even just being in a different room, maybe out in the garden, or for him, on a hammock on his private island (invite please!), can create that place to write. You see things differently. Your brain thinks creatively.  Also, allocate a time every week/2 weeks/month/daily that you are going to blog and calendar it in.

b2ap3_thumbnail_3021206-slide-library.jpg

 (An actual office, made into a library, for the sole purpose of creativity - fastcompany.com).

10. WRITE IT DOWN

Often I can be sitting with a client, hanging out with a friend or even just driving and a brilliant blogging idea comes to me. By the time you get back to the office, its gone! So write it down (although not recommended while driving!).

 

So that’s it. Just a few easy tips to get you started in blogging.

 

And for further research, check out this blog about bloggers!  http://www.lifehack.org/articles/communication/top-10-most-inspirational-bloggers-the-world.html

 

 

 

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