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Training

Education. News and Views in the business world. 

 

COULD YOU JUST LISTEN!!?!!

Posted by on in Training

LISTEN more folks, listen more!

 

Too many people I have met recently, in the business world, want to talk about THEM! Their product, their service, their life, their stuff...

 

Now I don't mind, I actually love listening to people and probably should have been a physcologist.. another life... but ...

You need to give time for the other person ESPECIALLY in business.

This isn't therapy.

You are not SELLING... we are networking.

Its not just all about YOU!!

 

So... if you have trouble with that, put a timer on and give yourself each 30 mins.

And if you are seeing a client... its ALL about them. LISTEN to them and stop talking.

 

ok... rant over.

 

(Yes, its a short post. I am frustrated!)

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7 tips for Posting

Posted by on in Training

What should I post on Facebook?”

Another selfie?   REALLY? 

b2ap3_thumbnail_11985_10200896426831641_1771717910_n.jpg

I am often asked, as a social media expert, what to post, when, why, how… etc.

Or I get people asking is it necessary to show your latte, or food you just ate?

 

I don’t have the room to answer all those in this blog but here are a few pointers on WHAT to post:

 

1.    Always think of your audience

If your audience is a fitness group, then pictures of your changing body and healthy food is applicable.

 

2.    Engagement

Start a conversation. Get them answering a question, even if it seems frivolous. People need time to play, to give their opinion.

 

3.    Variety

Even your biggest fan wants to see something different. Change it up on a daily basis.

 

4.    Multi-Media

For flips sake people, use photos and videos! Videos are much more likely to be clicked on and commented on (just make sure it’s under 2 mins).

 b2ap3_thumbnail_10408084_10153030407073163_1638623954617337023_n.jpg  (Insert random photo to blog. Where is this btw?)

5.    Tag

Tag people and businesses. This widens your circle of influence. Again, think engagement. Remember to #.

 

6.    Give back

And similar to the one above, give back. Shout out kudos to a business, a client or friend. Give a referral.

 

7.    Get Personal

Don’t be afraid to get personal. That doesn’t mean you have to start crying about a break up or whining about your spouse. Share your hikes, camping trip, anniversary or fun things in your life. People do business with people they KNOW, like and trust. Make that connection.

 

There are a ton more other tips and you can have direct if you sign up for my Marketing Training Program. This program is a monthly 1 on 1 visit with you (either face to face or skype) where I will train you in areas of marketing (custom fit for your needs).

Sign up this month and your first month is 50% off!!!!

1 855 472 3776 or email This email address is being protected from spambots. You need JavaScript enabled to view it. TODAY!

 

 

Ps. The answer to the first question is: Yes. Post your latest Starbuck item if your audience connects with that.

 

 

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Spit it out!

Posted by on in Training

7 tips on speaking

 

Time for a story

Recently listened to someone speak at a business event and my insides were dying.

The speech was:

Monotone

Lots of um’s and ah’s

All factual

No humor

Basically … boring.

Sorry, but it was.

 

People say to me, “well, it’s easy for you, you are an actor.”

Yes, true. I have been acting since I was young (see bio at bottom of page), but there are still skills and tricks I needed to learn (and still do) to hone my public speaking. 

 

And you can too.

Anyone can.

Here are just seven tips on speaking (there are a ton more).

 

1.    Humor

b2ap3_thumbnail_128px-Felix_Cat-Haha.svg.pngUse humor either about yourself or with the audience. People relax and ENJOY the talk.

 

2.    Audience

Speaking of audience, make sure you research your crowd beforehand. Are they all high end CEO’s, moms with little ones or all in the same industry as you?

 

3.    Stories

Examples and stories are so important. Giving these draws your audience in and allows them to ‘get’ it.

 

4.    Simple

Don’t get too bogged down in details. They can learn that from you later.

 

5.    Enthuasism

Get passionate. Inflect your voice. There is nothing more infectious and memorable than someone who is excited about what they are talking about.

 

6.    Eye contact

Look at your audience in the eyes, even if they are far away. This shows you care and you are strong. If that intimidates you, look just above their eyes at their forehead (little acting trick!).

 

7.    Get help

b2ap3_thumbnail_Life_belt.jpg

There are a ton of professionals out there that can help. One of my favorites is Toastmasters  (http://www.toastmasters.org/) who have groups around the country – inexpensive and very helpful. (You can also call me as this is my absolute joy to coach people in their speaking – it’s like directing a show!)

 

Finally, there is another skill that desperately needs to be taught - the elevator pitch or the one liner about what you do.  You will have to wait for a future blog on that one!

ps. Interesting article:  http://www.bbc.com/capital/story/20150223-secrets-of-the-perfect-speech

 

Penelope has been an actor since she was 7yrs in the UK. Mostly on Stage, but some TV/Film. She owned ‘Poppins Party & Drama Company’ teaching acting to children and adults, as well as directing shows, children’s entertainer and speaker.  She speaks on various business topics including marketing, social media, personal branding as well as more personal topics such as marriage and parenting.

CALL PENELOPE TODAY for a personal Speech Coaching Session or book her to speak at your next event!

Get 25% off a Speech Coaching Session.

Promo code MAR30. 

Pictures courtesy of: https://commons.wikimedia.org/wiki/File:Felix_Cat-Haha_(transp).png     https://commons.wikimedia.org/wiki/File:Life_belt.jpg

 

 

 

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