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Oh... and some fun stuff!

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Posted by on in Marketing
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CRACKIN' UP!

CASE STUDY

I happen to be a little bit of a ‘hippie’  or ‘pioneer woman’.

Love to compost, recycle, upcycle, reuse and be green – as much as I can.

So yesterday, I bought these eggs.

 

When I see good branding and marketing, I have to give kudos.

And this company is goooood!

 b2ap3_thumbnail_Vital-farm-eggs.JPG

 

First the branding.

Great graphics. Retro – reminds us of the good old days.

Lots of good wording - easy to understand and with a little humor.

Appealing to their target audience.

 b2ap3_thumbnail_vf-insert.JPG

Next, the engagement.

You open up the box, and inside every one is a little ‘newspaper’.

Giving me details on the hens.

Ok, so this is a little dated as they are talking about the hens going in for winter (are the eggs that old!!!).

Note to Vital Farms: Probably best not to write anything too date-sensitive. When you print a lot of these you are still dishing them out in Spring!

 b2ap3_thumbnail_vf-insert-back.JPG

And then the other side.

A helpful tip.

A personal piece (personal stuff is GREAT marketing).

A fun fact.

 

Lastly, Social Media engagement

They have twitter, Instagram, facebook, youtube, pinterest…

… and are very active on them.

 

Whatever you think of their philosophies (free range or not), this company is a great example of fabulous marketing.

 

If you need help with your branding or marketing, don’t hesitate to call me. I can do a one time session, or every month. 1.855.472.3776

 

PS. Their website is even fabulous!  Check out the video that greets on the home page.

pps. I have not been contracted to write this on behalf of Vital Farms (just in case you wondered!)

If you need help with your branding or marketing, don’t hesitate to call me. I can do a one time session, or every month. 1.855.472.3776

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Chief Marketing Strategist, Co-Owner, Branding Specialist, Marketing Planner & Consultant, Promo Products Expert, Mother, Wife, Sister, Friend. Christian.

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