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A client, Bob, said to me the other day: “Oh, no, I don’t want to get involved.”
Involved with what?
I am not talking about people's personal affairs (although I think that occasionally we should get involved).
No, I am talking about business groups, charities, chambers, city life.
They could… no, they WILL grow your business.
Because you make connections. Either with your future customer or someone that can lead you to your future customer.
There is usually business development and training thrown in.
What kind of groups are there out there?
Here are just a few genres and ideas:
Networking Groups. BNI, RBN, LeTip, etc are great networking groups. Places to give and receive referrals and grow your business with other like-minded people. You have to be very committed but the payback is worth it. (http://www.bni.com/)
Chamber of Commerce. They are not as intense as a BNI, but a great place to get to know local people (advise joining one close to your office or home). I thoroughly enjoyed my time with the Irvine Chamber of Commerce and now serve on the board at the RSM Chamber of Commerce. Love the family feel at our chamber and the local knowledge. http://rsmchamber.com/ http://www.irvinechamber.com/
Women's (and Men's) groups. For example the National Association of Women Business Owners (NAWBO - https://www.nawbo-oc.org/) is a great organization that encourages and builds women’s businesses. Highly recommend them along with other similar enterprises.
Charities and Non Profits. Great place to connect with like-minded folk and make connections. Remember a lot of your business will come from your more ‘social’ side. And, the added bonus to this group, is that you are giving back to the community.
Global Groups. Some of the groups above can be seen around the world, but others are focusing on trade or the globalization of companies. I belong to an organization called the British American Business Council OC (BABC - http://babcoc.com/) Amazing people who do business together and have the most marvelous social events. In May there is an event on the Queen Mary with the Chef to the Royal Family. You should all come!
NO EXCUSES! Don’t tell me you don’t have time, or don’t like getting up early, or are too shy. Do you want to increase the profitability of your business? Then … GET INVOLVED!