Marketing tips, Branding advice, Promo Products that are cool!
Oh... and some fun stuff!
You don’t have much time. You have to say what you do in 30-90seconds.
What the heck?
How can you say all you do in 90seconds?
PANIC sets in.
Help is here.
Here is just one example..
1. PEAK THEIR INTEREST
Start with a question – but don’t give them an answer ‘til the end.
Or a fact, a stat or a funny story.
“Anyone know how many years, on average, most people keep a promotional product?”
2. IMPLEMENT ONE OF THE 5W’s & H
Who. What. When. Where. WHY. How.
Just use one of them.
What – “We recently did these amazing cellphone holders for a large national hotel. They are a microfiber beanbag wedge. Very different. And useful, as you can use the bottom of the holder to clean your phone. Definitely something you are not going to throw away. And… something the user will keep for years.
what you do,
why they should use you
the answer to the question!
“My name is Penelope and my company is Giraffe Promotions. A full service marketing & branding company, specializing in promotional products. My goal is that YOUR business stays out there, front of mind, for years and years. Oh, the answer to the question – how many years does someone keep a promo product – 3-5yrs! That’s fabulous use of your advertising dollars! Thanks.”
There are many other ways of doing your elevator speech – research, try stuff out, write our various ways, practice, record yourself. It’s the only way to get better. Rehearse, rehearse.
The speech will also change depending on your length of time and who you are speaking to.
One person for 3 mins at a mixer, is very different than your referral networking group for 30sec.
What do you have to lose?
This is pretty risky. The 1299ft airstrip on Saba Island.
ps. Why do they call it an elevator? Its a 'lift' isn't it? #british
Penelope Atkinson has a long background in acting and teaching Theatre Arts.
Thus, she offers speech coaching in her marketing training. This can be done in a group or one-on-one setting.
Call her today to get $45 off your class. Promo code: ELEV45