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…or perhaps not!

 

It’s that time of the year when Marketing or HR Directors are being called by the CEO.

“We need to get something for our clients and/or employees.  NOW!”

 

But what to get?

Well, here are a few pointers, (Yeah, I know, I am going to use the ‘who, what, why, when, where’  activator again, but hey, I am writing this so I can):

1.     Who are you giving to?

Think about who you are giving to. After all, you wouldn’t give the same thing to your husband as you would to your 5yr old son. Are they generally a certain age, sex, interests, professions, etc?  If the recipients are all a generalized ‘anybody’ then the gift has to make them all happy.

2.     Why give?

Because simply, it’s a really nice thing to do! Clients feel appreciated thus increasing a repeat sale and, employees feel loved and cared for thus creating a better loyalty and morale in the office.

3.     When should we give?

In my opinion, you can give anytime. A lot of people give gifts at the end of the year, under the pretext of Thanksgiving or Christmas (it’s a good way of using your marketing dollars to reduce taxes).  I actually think, for bigger impact, its best to do it when they are not expecting – for example, the beginning of the year (you can still buy them in December!) as a celebration of the New Year, or even Summertime – as a start to their vacation for example.   (ps. Order early as lead times can get long at certain times of the year).

b2ap3_thumbnail_Trafalgar_Square_Christmas_Carols_-_Dec_2006.jpg

4.     Where should we give?

It’s preferable to give a hand-delivered gift either by you, your staff or if necessary, a personal courier (not UPS or Fedex). If this is not possible, then go for an upgraded mailer to give a little more excellence and thought.

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5.     What should we give?

Always the humdinger. A lot of companies go for padfolios, glass work, desk caddys, wine, food baskets. Although these are great options, I feel that everyone is looking now for something a little different. Anything in the tech range is good – speakers, tablet cases, wiring, accessories.  Or a mug that changes color when you put hot water in it. A corporate toy for the desk apparently goes down very well with C-Level Fortune 500 companies as well as the medium business person. There are a ton of options out there, so I really advise you to think out of the box, way out. (We can help with that!)

 

Of course, it goes without saying, you MUST get your logo/company name on there (you don’t need all the details as they should remember you).

You want them in 5-10yrs time

                                      to STILL have that gift,

                                                     to STILL remember who gave it to them and

                                                                      STILL be in connection with you!

 

 

Penelope Atkinson is the CEO and Creative Marketing Strategist for Giraffe Promotions.

You need a product or advice on marketing, she is your girl.

Call her about your corporate gift TODAY! Don’t delay as lead times are getting longer.

 

ps. And look out for her car in Southern California!

 

pps. Penelope LOVES Christmas! – Celebration of the birth of Jesus & a great family time – who wouldn’t love that?!

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You have to do the hard things

Posted by on in Making it personal

You have to make the call youre afraid to make.

You have to get up earlier than you want to get up.

You have to give more than you get in return right away.

You have to care more about others than they care about you.

You have to fight when you are already injured, bloody, and sore.

You have to feel unsure and insecure when playing it safe seems smarter.

You have to lead when no one else is following you yet.

You have to invest in yourself even though no one else is.

You have to look like a fool while youre looking for answers you dont have.

You have to grind out the details when its easier to shrug them off.

You have to deliver results when making excuses is an option.

You have to search for your own explanations even when youre told to accept the facts.

You have to make mistakes and look like an idiot.

You have try and fail and try again.

You have to run faster even though youre out of breath.

You have to be kind to people who have been cruel to you.

You have to meet deadlines that are unreasonable and deliver results that are unparalleled.

You have to be accountable for your actions even when things go wrong.

You have to keep moving towards where you want to be no matter whats in front of you.

You have to do the hard things.

The things that no one else is doing. The things that scare you. The things that make you wonder how much longer you can hold on.

Those are the things that define you. Those are the things that make the difference between living a life of mediocrity or outrageous success.

The hard things are the easiest things to avoid.  To excuse away. To pretend like they dont apply to you.

The simple truth about how ordinary people accomplish outrageous feats of success is that they do the hard things that smarter, wealthier, more qualified people dont have the courage or desperation to do.

 

Do the hard things. You might be surprised at how amazing you really are.                        http://danwaldschmidt.com/2014/01/attitude/hard-things

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7 tips for Posting

Posted by on in Training

What should I post on Facebook?”

Another selfie?   REALLY? 

b2ap3_thumbnail_11985_10200896426831641_1771717910_n.jpg

I am often asked, as a social media expert, what to post, when, why, how… etc.

Or I get people asking is it necessary to show your latte, or food you just ate?

 

I don’t have the room to answer all those in this blog but here are a few pointers on WHAT to post:

 

1.    Always think of your audience

If your audience is a fitness group, then pictures of your changing body and healthy food is applicable.

 

2.    Engagement

Start a conversation. Get them answering a question, even if it seems frivolous. People need time to play, to give their opinion.

 

3.    Variety

Even your biggest fan wants to see something different. Change it up on a daily basis.

 

4.    Multi-Media

For flips sake people, use photos and videos! Videos are much more likely to be clicked on and commented on (just make sure it’s under 2 mins).

 b2ap3_thumbnail_10408084_10153030407073163_1638623954617337023_n.jpg  (Insert random photo to blog. Where is this btw?)

5.    Tag

Tag people and businesses. This widens your circle of influence. Again, think engagement. Remember to #.

 

6.    Give back

And similar to the one above, give back. Shout out kudos to a business, a client or friend. Give a referral.

 

7.    Get Personal

Don’t be afraid to get personal. That doesn’t mean you have to start crying about a break up or whining about your spouse. Share your hikes, camping trip, anniversary or fun things in your life. People do business with people they KNOW, like and trust. Make that connection.

 

There are a ton more other tips and you can have direct if you sign up for my Marketing Training Program. This program is a monthly 1 on 1 visit with you (either face to face or skype) where I will train you in areas of marketing (custom fit for your needs).

Sign up this month and your first month is 50% off!!!!

1 855 472 3776 or email This email address is being protected from spambots. You need JavaScript enabled to view it. TODAY!

 

 

Ps. The answer to the first question is: Yes. Post your latest Starbuck item if your audience connects with that.

 

 

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Time for the big screen

Posted by on in Marketing

Did you know…

…that YouTube is the second most used search engine (after google)?

…that 60% of people are more likely to watch a video on a website than read text? (and this number is rising).

…that emails with a video in them have a 53% higher open click rate.

 

I had a video produced by our partner -  Sillydoh (don’t you just love that name!).

It was a relatively quick and easy process.

Definitely worth it.

(You can see it on my home page - giraffepromotions.com).

 

It tells you my story, at least in part.

Marketing is all about stories.

 

Isn’t it time you told your story on film?

Isn’t it time you showed your products or services on vid?

Isn’t it time you showed the more personal side of your business?

 

You can do this yourself, with a good phone camera and a good script.

A teleprompter app is also convenient.

But, especially for your home page video, I recommend bringing in the experts.

Like Us!

 

We use my extensive background in acting to make you feel comfortable, help you write your script, direct you and bring all the lights, camera and action!

Voila! A two minute video on you and your organization.

 

Call us today to book yours. 10% discount with promo code: UT10

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People always think of promotional products as little keychains (chotskies) and bags.

But it’s so much more.

Oh, so much more.

 

We can do almost ANYTHING custom printed.

… here are a few examples

 b2ap3_thumbnail_ATCWB-ACMRE.jpg

get your logo on chocolates

 

b2ap3_thumbnail_DSZPB-GFVVC.jpg 

or having a wine event, give these out with your name on it.

 

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We also do ANY kind of printed apparel - shirts, hats, sweaters, aprons... the list goes on.

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Lets get larger and make your name very public. We do all kinds of banners from tabletops to buildings.

 

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Name a brand product, and we can also get that custom printed for you.

 

Our prices vary from 0.05c to thousands of dollars.

 

From over a million products, there is something for you.

But what is right for your audience and/or your budget?

That’s when you call us and we will guide you through the myriad of items.

 

 We are doing free set ups this month, so call us TODAY!

Get your name out there and stay out there.

 

(ps  Most people keep their ‘chotskies’ – big or small – for over a year).

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You don’t have much time. You have to say what you do in 30-90seconds.

What the heck? 

How can you say all you do in 90seconds?

PANIC sets in.

 

But wait…

Help is here.

Here is just one example..

 

1.   PEAK THEIR INTEREST

Start with a question – but don’t give them an answer ‘til the end.

Or a fact, a stat or a funny story.

“Anyone know how many years, on average, most people keep a promotional product?”

 

2.   IMPLEMENT ONE OF THE 5W’s & H

Who. What. When. Where. WHY. How.

Just use one of them.

What – “We recently did these amazing cellphone holders for a large national hotel. They are a microfiber beanbag wedge. Very different. And useful, as you can use the bottom of the holder to clean your phone. Definitely something you are not going to throw away. And… something the user will keep for years.

 

3.    FINALIZE

Finish with:

what you do,

why they should use you

and

the answer to the question!

“My name is Penelope and my company is Giraffe Promotions. A full service marketing & branding company, specializing in promotional products. My goal  is that YOUR business  stays out there, front of mind, for years and years.  Oh, the answer to the question – how many years does someone keep a promo product – 3-5yrs! That’s fabulous use of your advertising dollars!  Thanks.”

 

There are many other ways of doing your elevator speech – research, try stuff out, write our various ways, practice, record yourself. It’s the only way to get better. Rehearse, rehearse.

 

The speech will also change depending on your length of time and who you are speaking to.

One person for 3 mins at a mixer, is very different than your referral networking group for 30sec.

 

Take risks.

What do you have to lose?

 b2ap3_thumbnail_saba_airport.jpgThis is pretty risky. The 1299ft airstrip on Saba Island.

ps. Why do they call it an elevator? Its a 'lift' isn't it?  #british
 

 Penelope Atkinson has a long background in acting and teaching Theatre Arts. 

Thus, she offers speech coaching in her marketing training. This can be done in a group or one-on-one setting.

 

Call her today to get $45 off your class. Promo code: ELEV45

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GET INVOLVED!

Posted by on in Marketing

 

A client, Bob, said to me the other day: “Oh, no, I don’t want to get involved.

 

Involved with what?

 

I am not talking about people's personal affairs (although I think that occasionally we should get involved).

No, I am talking about business groups, charities, chambers, city life.

They could… no, they WILL grow your business.

 

Why? 

Because you make connections. Either with your future customer or someone that can lead you to your future customer.

There is usually business development and training thrown in.

 

What kind of groups are there out there? 

Here are just a few genres and ideas:

 

Networking Groups.  BNI, RBN, LeTip, etc are great networking groups. Places to give and receive referrals and grow your business with other like-minded people. You have to be very committed but the payback is worth it. (http://www.bni.com/)

 b2ap3_thumbnail_download-1.jpg

Chamber of Commerce. They are not as intense as a BNI, but a great place to get to know local people (advise joining one close to your office or home). I thoroughly enjoyed my time with the Irvine Chamber of Commerce and now serve on the board at the RSM Chamber of Commerce. Love the family feel at our chamber and the local knowledge. http://rsmchamber.com/   http://www.irvinechamber.com/

 b2ap3_thumbnail_RSM-Chamber-Logo.jpg

Women's (and Men's) groups. For example the National Association of Women Business Owners (NAWBO - https://www.nawbo-oc.org/) is a great organization that encourages and builds women’s businesses. Highly recommend them along with other similar enterprises.

 b2ap3_thumbnail_NAWBO-Logo.jpg

Charities and Non Profits. Great place to connect with like-minded folk and make connections. Remember a lot of your business will come from your more ‘social’ side. And, the added bonus to this group, is that you are giving back to the community.

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Global Groups. Some of the groups above can be seen around the world, but others are focusing on  trade or the globalization of companies.  I belong to an organization called the British American Business Council OC (BABC - http://babcoc.com/) Amazing people who do business together  and have the most marvelous social events. In May there is an event on the Queen Mary with the Chef to the Royal Family. You should all come! 

 b2ap3_thumbnail_images-1.jpg

NO EXCUSES! Don’t tell me you don’t have time, or don’t like getting up early, or are too shy. Do you want to increase the profitability of your business? Then … GET INVOLVED!

 

 

To get your marketing plan, call Penelope at 1 855 472 3776 or email her at This email address is being protected from spambots. You need JavaScript enabled to view it..

 

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What is this big bad advertising machine?

Your car.

 

After all, most of us drive every day.

And, most of us drive many miles per day, sometimes hundreds.

 

And, if you live in and around Southern California,

That is a lot of traffic. That is alot of EYES.

 

All the bored drivers behind you seeing your message,

On the front and by your side.

Lots and lots of people seeing your company details.

b2ap3_thumbnail_Giraffe-car-2.JPG

 

A little story

I was out garage saleing on Saturday (I love to do that with my friend June).

I think I was stopped 5-10 times and asked about my car.

I gave out my business cards (along with some promo products).

Chatted to folk about their lives and business.

Made connections. 

All because of my pimped out car.

 

So how to do it?

b2ap3_thumbnail_carwrap-pic.jpg

A FULL WRAP costs around $2000 depending on the make and model. (You can get partial wraps).

The advantage is that it is professionally put on, covers the WHOLE of your car and is full color.

 

b2ap3_thumbnail_Giraffe-car-3.JPGb2ap3_thumbnail_Giraffe-car-1.JPG

A cheaper alternative is vinyl stickers.

We have these on our giraffe automobile.

You can put them on yourself and buy when you can afford them, adding as you go.

They do not use adhesive, so are good for the car.

Just putting something on your back window would be a great asset to your organization.

 

 b2ap3_thumbnail_car-magent-printing.jpg

A car magnet is an option.

These come in all shapes and sizes.

Not as pretty but still you get your name out there.

Make sure you get a strong magnet, as the magnets have been known to blow off on the freeway!

 

 b2ap3_thumbnail_A161_Awareness_Ribbon_Pink__51987.1418738038.1280.1280.jpg

Lastly, a window cling.

These are on the inside of the car.

They are often mass produced for schools, churches, groups and charities so that people supporting those causes can also have one in their own car.

Kind of ‘Pyramid Advertising’!!

 

There are a few other ideas, but these are the general ones.

One way or the other, don’t miss out on using your car as a fantastic moving advertising board!

 

 

 

All the products above can be purchased through us (we have done a lot of these and are very knowledgeable in them).

 

Call today (1 855 472 3776) and quote promo code MAR23 and you can get 15% off!!

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CRACKIN' UP!

Posted by on in Marketing

CASE STUDY

I happen to be a little bit of a ‘hippie’  or ‘pioneer woman’.

Love to compost, recycle, upcycle, reuse and be green – as much as I can.

So yesterday, I bought these eggs.

 

When I see good branding and marketing, I have to give kudos.

And this company is goooood!

 b2ap3_thumbnail_Vital-farm-eggs.JPG

 

First the branding.

Great graphics. Retro – reminds us of the good old days.

Lots of good wording - easy to understand and with a little humor.

Appealing to their target audience.

 b2ap3_thumbnail_vf-insert.JPG

Next, the engagement.

You open up the box, and inside every one is a little ‘newspaper’.

Giving me details on the hens.

Ok, so this is a little dated as they are talking about the hens going in for winter (are the eggs that old!!!).

Note to Vital Farms: Probably best not to write anything too date-sensitive. When you print a lot of these you are still dishing them out in Spring!

 b2ap3_thumbnail_vf-insert-back.JPG

And then the other side.

A helpful tip.

A personal piece (personal stuff is GREAT marketing).

A fun fact.

 

Lastly, Social Media engagement

They have twitter, Instagram, facebook, youtube, pinterest…

… and are very active on them.

 

Whatever you think of their philosophies (free range or not), this company is a great example of fabulous marketing.

 

If you need help with your branding or marketing, don’t hesitate to call me. I can do a one time session, or every month. 1.855.472.3776

 

PS. Their website is even fabulous!  Check out the video that greets on the home page.

pps. I have not been contracted to write this on behalf of Vital Farms (just in case you wondered!)

If you need help with your branding or marketing, don’t hesitate to call me. I can do a one time session, or every month. 1.855.472.3776

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Are you just another Zebra?

Posted by on in Marketing

Recently, I went to a networking event. Another one.

Nice place, I thought as I parked the car.

I entered the building and looked  around.

Men and women chatting. Each with a drink in hand. Smiling occasionally.

All wearing similar things. Oh wait, someone has a hat on over there – that’s different.

 

Breathe, I say to myself.

So with beverage in hand, I walk over and introduce myself to the nearest group.

 

Thoughts go around in your head as you listen to their conversation.

She smiles a lot.

I like the way he is truly listening.

He seems completely bored.

Wonder where her accent is from?  

That’s an interesting life story.

This guy won’t talk about anything.

She seems passionate about her work.

 

At the end of the night, armed with a few business cards, I get back into my car and drive home.

But what do I remember? More importantly, whom will I remember in weeks or months to come?

 

And there is the question. 

What makes YOU memorable?

What makes YOU stand out in the crowd?

Will I remember YOU as I drive off, or in a few months time?

 

Don’t tell me it’s your customer service or attention to detail that makes you stand out,

because most of us claim that.

Sometimes, you just need a little ‘something’ to make you memorable.

 

I am a Branding Consultant and I guide clients in their personal branding.

Sometimes we find a story to incorporate,

or maybe it’s a piece of clothing or a button,

or maybe it’s something as silly as a giraffe with a British accent!

What is yours?

 b2ap3_thumbnail_1546363_10152211104357631_1578229879_n.jpg 

I can help you find your ‘brand’ so that you can stand out.

Call me today and quote code, BRANDING BLOG, for your discounted consultation fee.

Don’t be just another fish in the sea, or a zebra on the plain one more day!

 

 

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TEN TIPS for BLOGGING

Posted by on in Marketing

So last week, I promised you some blogging tips.

Now, I have to confess, I am not an expert blogger.

I am a wannabe blogger. I have done some blogging.

I love words. I love conveying information that might help. I love musing.

 

But, I can research and ask other bloggers, so here are Ten Tips:

 

1. PASSION

You have to love what you blog about, or you will give up after a few months. Find some topic that just excites you, one you love to research, talk, read about and then start writing!

2. CONSISTENCY

I tell clients this all the time with social media – be consistent. Even if it’s only once a month, just do it regularly. If you don’t, people will think you are a flake, changed direction or died! Just decide on how often (start small), and stick to it.

3. USE CURRENT CONTENT

Nothing bugs me more than reading peoples blogs and it’s not current. Either they are pulling information from people from years ago (research changes), or their stats are not current. This also applies to current events – comment, commiserate, congratulate on current events, even if it’s a one liner.

4. BE EASY GOING

We are done people with the ‘professional’ speak (unless you are a lawyer). Talk in the everyday ‘chat’. Be conversational. You want your blog to be you and your reader sitting with a cup of coffee (or in my case tea!) and just yarning about your subject.  Don’t try and be someone you are not. Just be you.

5. VIDEO & PICTURES (are you bored yet?)

I love words, but personally my brain goes like jello if I don’t have some pictures or a video. Its BORING without visuals. Graphics help the readers memory and stimulates the brain. Video is the new marketing tool, so pull those in from YouTube or from your own repertoire.

(Now to stop the boredom, here is a random 1min video!)

 

6. SHARE THE WEALTH

Share your blog with others. Ie. Get guest bloggers on, share other bloggers content (with permission). This way you help others, and you both get different audiences – win win.

7. RESEARCH OTHERS

Find out what other bloggers are doing – it’s a great community out there.

Here are some of my favorites:

Two locals…

http://www.mybigfatcubanfamily.com/  

http://www.joyshope.com/

with

http://www.theminimalists.com/

http://techcrunch.com/  

to name a few!

8. SHORTEN IT UP

As I look at this particular blog I am writing, I realize its too long (for this time, too bad!). Unless you are writing a piece of news, you want it to be fairly short and easy to read.

Not too long paragraphs. Not too many pages. Don’t use too small a print (if people have to squint, they are gone and remember, most people view the internet from a mobile device).

9. A QUIET SPOT       

Find your creative space. Richard Branson, of the Virgin Company, says that even just being in a different room, maybe out in the garden, or for him, on a hammock on his private island (invite please!), can create that place to write. You see things differently. Your brain thinks creatively.  Also, allocate a time every week/2 weeks/month/daily that you are going to blog and calendar it in.

b2ap3_thumbnail_3021206-slide-library.jpg

 (An actual office, made into a library, for the sole purpose of creativity - fastcompany.com).

10. WRITE IT DOWN

Often I can be sitting with a client, hanging out with a friend or even just driving and a brilliant blogging idea comes to me. By the time you get back to the office, its gone! So write it down (although not recommended while driving!).

 

So that’s it. Just a few easy tips to get you started in blogging.

 

And for further research, check out this blog about bloggers!  http://www.lifehack.org/articles/communication/top-10-most-inspirational-bloggers-the-world.html

 

 

 

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Giraffe Promotions

Best way – give us a ring!

855- GRAF PRO or (855) 472-3776

Customer Email
Next best – drop us a line!

service@giraffepromotions.com

Social Media

Blog (Savannah News)

Vendor Email
For great suppliers only!

vendors@giraffepromotions.com