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…or perhaps not!


It’s that time of the year when Marketing or HR Directors are being called by the CEO.

“We need to get something for our clients and/or employees.  NOW!”


But what to get?

Well, here are a few pointers, (Yeah, I know, I am going to use the ‘who, what, why, when, where’  activator again, but hey, I am writing this so I can):

1.     Who are you giving to?

Think about who you are giving to. After all, you wouldn’t give the same thing to your husband as you would to your 5yr old son. Are they generally a certain age, sex, interests, professions, etc?  If the recipients are all a generalized ‘anybody’ then the gift has to make them all happy.

2.     Why give?

Because simply, it’s a really nice thing to do! Clients feel appreciated thus increasing a repeat sale and, employees feel loved and cared for thus creating a better loyalty and morale in the office.

3.     When should we give?

In my opinion, you can give anytime. A lot of people give gifts at the end of the year, under the pretext of Thanksgiving or Christmas (it’s a good way of using your marketing dollars to reduce taxes).  I actually think, for bigger impact, its best to do it when they are not expecting – for example, the beginning of the year (you can still buy them in December!) as a celebration of the New Year, or even Summertime – as a start to their vacation for example.   (ps. Order early as lead times can get long at certain times of the year).


4.     Where should we give?

It’s preferable to give a hand-delivered gift either by you, your staff or if necessary, a personal courier (not UPS or Fedex). If this is not possible, then go for an upgraded mailer to give a little more excellence and thought.


5.     What should we give?

Always the humdinger. A lot of companies go for padfolios, glass work, desk caddys, wine, food baskets. Although these are great options, I feel that everyone is looking now for something a little different. Anything in the tech range is good – speakers, tablet cases, wiring, accessories.  Or a mug that changes color when you put hot water in it. A corporate toy for the desk apparently goes down very well with C-Level Fortune 500 companies as well as the medium business person. There are a ton of options out there, so I really advise you to think out of the box, way out. (We can help with that!)


Of course, it goes without saying, you MUST get your logo/company name on there (you don’t need all the details as they should remember you).

You want them in 5-10yrs time

                                      to STILL have that gift,

                                                     to STILL remember who gave it to them and

                                                                      STILL be in connection with you!



Penelope Atkinson is the CEO and Creative Marketing Strategist for Giraffe Promotions.

You need a product or advice on marketing, she is your girl.

Call her about your corporate gift TODAY! Don’t delay as lead times are getting longer.


ps. And look out for her car in Southern California!


pps. Penelope LOVES Christmas! – Celebration of the birth of Jesus & a great family time – who wouldn’t love that?!

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You have to do the hard things

Posted by on in Making it personal

You have to make the call youre afraid to make.

You have to get up earlier than you want to get up.

You have to give more than you get in return right away.

You have to care more about others than they care about you.

You have to fight when you are already injured, bloody, and sore.

You have to feel unsure and insecure when playing it safe seems smarter.

You have to lead when no one else is following you yet.

You have to invest in yourself even though no one else is.

You have to look like a fool while youre looking for answers you dont have.

You have to grind out the details when its easier to shrug them off.

You have to deliver results when making excuses is an option.

You have to search for your own explanations even when youre told to accept the facts.

You have to make mistakes and look like an idiot.

You have try and fail and try again.

You have to run faster even though youre out of breath.

You have to be kind to people who have been cruel to you.

You have to meet deadlines that are unreasonable and deliver results that are unparalleled.

You have to be accountable for your actions even when things go wrong.

You have to keep moving towards where you want to be no matter whats in front of you.

You have to do the hard things.

The things that no one else is doing. The things that scare you. The things that make you wonder how much longer you can hold on.

Those are the things that define you. Those are the things that make the difference between living a life of mediocrity or outrageous success.

The hard things are the easiest things to avoid.  To excuse away. To pretend like they dont apply to you.

The simple truth about how ordinary people accomplish outrageous feats of success is that they do the hard things that smarter, wealthier, more qualified people dont have the courage or desperation to do.


Do the hard things. You might be surprised at how amazing you really are.                        http://danwaldschmidt.com/2014/01/attitude/hard-things

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Posted by on in Uncategorized

Thought that I hated making plans. 

I mean, lets live spontaneously, impulsively, as God leads us!


But then, looking at my life, I realized I actually do a lot of planning.

I actually think I might be in love with Excel and wonderful spreadsheets.

In fact, Excel and I are already planning by big events happening 2016. 

Thats the joy of planning.


Planning is imperative in business.

To start you need a business plan (see a Business Coach for this one).

Then you should be planning your Marketing (that’s where I come in!)


You have to strategize with your marketing and include various factors like:





To name a few


You need to look at digital marketing but make sure you include traditional face-to-face marketing. The balance of each depends a lot on your type of business. (A Financial Advisor can’t do too much digital, a vintage clothing store could).


That’s why you need an Marketing Consultant. (Someone creative & innovative).

Just as much as if I needed help with my computer or my finances, you need a marketing department.

Business people in particular do not put enough emphasis on Marketing.

Makes me mad! It’s one of the crucial core engines of an organization.

Put money, time and effort in Marketing and the rest will come.


Finally, plans are made to be changed.

Don’t be afraid to adjust, evaluate and replan.


And to quote a very successful man:

‘What’s dangerous is not to evolve.’

Jeff Bezos, CEO and Founder of Amazon



So much more goes into a Marketing Plan than can be said here. If  you don’t have a marketing plan, then call me! We offer many different packages. Have a plan!  Tel: 1 855 472 3776 today!

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