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…or perhaps not!


It’s that time of the year when Marketing or HR Directors are being called by the CEO.

“We need to get something for our clients and/or employees.  NOW!”


But what to get?

Well, here are a few pointers, (Yeah, I know, I am going to use the ‘who, what, why, when, where’  activator again, but hey, I am writing this so I can):

1.     Who are you giving to?

Think about who you are giving to. After all, you wouldn’t give the same thing to your husband as you would to your 5yr old son. Are they generally a certain age, sex, interests, professions, etc?  If the recipients are all a generalized ‘anybody’ then the gift has to make them all happy.

2.     Why give?

Because simply, it’s a really nice thing to do! Clients feel appreciated thus increasing a repeat sale and, employees feel loved and cared for thus creating a better loyalty and morale in the office.

3.     When should we give?

In my opinion, you can give anytime. A lot of people give gifts at the end of the year, under the pretext of Thanksgiving or Christmas (it’s a good way of using your marketing dollars to reduce taxes).  I actually think, for bigger impact, its best to do it when they are not expecting – for example, the beginning of the year (you can still buy them in December!) as a celebration of the New Year, or even Summertime – as a start to their vacation for example.   (ps. Order early as lead times can get long at certain times of the year).


4.     Where should we give?

It’s preferable to give a hand-delivered gift either by you, your staff or if necessary, a personal courier (not UPS or Fedex). If this is not possible, then go for an upgraded mailer to give a little more excellence and thought.


5.     What should we give?

Always the humdinger. A lot of companies go for padfolios, glass work, desk caddys, wine, food baskets. Although these are great options, I feel that everyone is looking now for something a little different. Anything in the tech range is good – speakers, tablet cases, wiring, accessories.  Or a mug that changes color when you put hot water in it. A corporate toy for the desk apparently goes down very well with C-Level Fortune 500 companies as well as the medium business person. There are a ton of options out there, so I really advise you to think out of the box, way out. (We can help with that!)


Of course, it goes without saying, you MUST get your logo/company name on there (you don’t need all the details as they should remember you).

You want them in 5-10yrs time

                                      to STILL have that gift,

                                                     to STILL remember who gave it to them and

                                                                      STILL be in connection with you!



Penelope Atkinson is the CEO and Creative Marketing Strategist for Giraffe Promotions.

You need a product or advice on marketing, she is your girl.

Call her about your corporate gift TODAY! Don’t delay as lead times are getting longer.


ps. And look out for her car in Southern California!


pps. Penelope LOVES Christmas! – Celebration of the birth of Jesus & a great family time – who wouldn’t love that?!

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