Is the dress blue and black or gold and white?
Unless you have been dead on social media, you should have heard about this phenomena.
The photo was taken by a singer who lives on a tiny Island in Scotland.
She sent it to someone, who sent it to someone else, which then went viral!
Their phones have been off the hook ever since!
Something as ridiculous as a dress!
But this reinforces my point that social media is the way to market.
Yes, I know, this is a more ‘social’ thing, but there is my point.
Social media engages. You want your audience to engage.
It doesn’t even have to be about your product or service.
Just get them talking. And sharing. And resharing!
And… talking in person in the pub, at home, around the water cooler.
And maybe, if you are really lucky, you might also go viral!
As to why people see it differently: http://www.wired.com/2015/02/science-one-agrees-color-dress/