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Subscribe to this list via RSS Blog posts tagged in marketing

What's the vibe about 'Periscope'?

Posted by on in Uncategorized

What’s the vibe on Periscope?

So there is a new social media app out there.

Isn’t there always? How many more can we cope with?

I am used to social media and sometimes I find it overwhelming.

 

So Periscope came in and I investigated.

I wasn’t sure.

Was it just a sort of Snapchat? Ps. I do NOT like snapchat.

 

But… it’s taking off. It helps that it’s linked with Twitter, which is so popular throughout the world, making it have a great head start.

 

So what is it?

It’s a live streaming video that you take, and anyone can hop on anytime to watch. 

During the video, viewers can interact with comments and ‘hearts’ (likes).

Very much in ‘real time’ – which Twitter is all about.

 

Will it be big?

This one could go either way.

A few times that I have gone on it, I feel like I am just being watched. Why watch and not say anything? Feels a little creepy.

Other times, there has been reaction, conversation, dialogue.  An interaction with an unknown world out there. Again, slightly weird, but interesting.

It means you are even more at the beck and call of your mobile – but some would say we are at that point already.

 

Could this work for business?

Possibly. For some categories and non-profits.

It’s for the entrepreneur to wax lyrical. To preach, to teach.

And it’s also a great way to show off an event live, but that could lead to problems with copyrights etc. Be careful what you stream.  Oh well, that will be in the hands of the lawyers.

 

So will it stay? Going back to that original question.

Quite possibly.  As far as the world goes, I think this is going to be big.

Its mobile friendly and able to film protests, breaking news, weddings, celebrities, xtreme sports, vacations…. The world is huge, and people want to see it.

 

So stay tuned and keep your finger on the button.

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MAKE A PLAN PEOPLE!

Posted by on in Uncategorized

Thought that I hated making plans. 

I mean, lets live spontaneously, impulsively, as God leads us!

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But then, looking at my life, I realized I actually do a lot of planning.

I actually think I might be in love with Excel and wonderful spreadsheets.

In fact, Excel and I are already planning by big events happening 2016. 

Thats the joy of planning.

 

Planning is imperative in business.

To start you need a business plan (see a Business Coach for this one).

Then you should be planning your Marketing (that’s where I come in!)

 

You have to strategize with your marketing and include various factors like:

Time

Manpower

Budget

Audience

To name a few

 

You need to look at digital marketing but make sure you include traditional face-to-face marketing. The balance of each depends a lot on your type of business. (A Financial Advisor can’t do too much digital, a vintage clothing store could).

 

That’s why you need an Marketing Consultant. (Someone creative & innovative).

Just as much as if I needed help with my computer or my finances, you need a marketing department.

Business people in particular do not put enough emphasis on Marketing.

Makes me mad! It’s one of the crucial core engines of an organization.

Put money, time and effort in Marketing and the rest will come.

 

Finally, plans are made to be changed.

Don’t be afraid to adjust, evaluate and replan.

 

And to quote a very successful man:

‘What’s dangerous is not to evolve.’

Jeff Bezos, CEO and Founder of Amazon

 

 

So much more goes into a Marketing Plan than can be said here. If  you don’t have a marketing plan, then call me! We offer many different packages. Have a plan!  Tel: 1 855 472 3776 today!

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7 tips for Posting

Posted by on in Training

What should I post on Facebook?”

Another selfie?   REALLY? 

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I am often asked, as a social media expert, what to post, when, why, how… etc.

Or I get people asking is it necessary to show your latte, or food you just ate?

 

I don’t have the room to answer all those in this blog but here are a few pointers on WHAT to post:

 

1.    Always think of your audience

If your audience is a fitness group, then pictures of your changing body and healthy food is applicable.

 

2.    Engagement

Start a conversation. Get them answering a question, even if it seems frivolous. People need time to play, to give their opinion.

 

3.    Variety

Even your biggest fan wants to see something different. Change it up on a daily basis.

 

4.    Multi-Media

For flips sake people, use photos and videos! Videos are much more likely to be clicked on and commented on (just make sure it’s under 2 mins).

 b2ap3_thumbnail_10408084_10153030407073163_1638623954617337023_n.jpg  (Insert random photo to blog. Where is this btw?)

5.    Tag

Tag people and businesses. This widens your circle of influence. Again, think engagement. Remember to #.

 

6.    Give back

And similar to the one above, give back. Shout out kudos to a business, a client or friend. Give a referral.

 

7.    Get Personal

Don’t be afraid to get personal. That doesn’t mean you have to start crying about a break up or whining about your spouse. Share your hikes, camping trip, anniversary or fun things in your life. People do business with people they KNOW, like and trust. Make that connection.

 

There are a ton more other tips and you can have direct if you sign up for my Marketing Training Program. This program is a monthly 1 on 1 visit with you (either face to face or skype) where I will train you in areas of marketing (custom fit for your needs).

Sign up this month and your first month is 50% off!!!!

1 855 472 3776 or email This email address is being protected from spambots. You need JavaScript enabled to view it. TODAY!

 

 

Ps. The answer to the first question is: Yes. Post your latest Starbuck item if your audience connects with that.

 

 

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Time for the big screen

Posted by on in Marketing

Did you know…

…that YouTube is the second most used search engine (after google)?

…that 60% of people are more likely to watch a video on a website than read text? (and this number is rising).

…that emails with a video in them have a 53% higher open click rate.

 

I had a video produced by our partner -  Sillydoh (don’t you just love that name!).

It was a relatively quick and easy process.

Definitely worth it.

(You can see it on my home page - giraffepromotions.com).

 

It tells you my story, at least in part.

Marketing is all about stories.

 

Isn’t it time you told your story on film?

Isn’t it time you showed your products or services on vid?

Isn’t it time you showed the more personal side of your business?

 

You can do this yourself, with a good phone camera and a good script.

A teleprompter app is also convenient.

But, especially for your home page video, I recommend bringing in the experts.

Like Us!

 

We use my extensive background in acting to make you feel comfortable, help you write your script, direct you and bring all the lights, camera and action!

Voila! A two minute video on you and your organization.

 

Call us today to book yours. 10% discount with promo code: UT10

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People always think of promotional products as little keychains (chotskies) and bags.

But it’s so much more.

Oh, so much more.

 

We can do almost ANYTHING custom printed.

… here are a few examples

 b2ap3_thumbnail_ATCWB-ACMRE.jpg

get your logo on chocolates

 

b2ap3_thumbnail_DSZPB-GFVVC.jpg 

or having a wine event, give these out with your name on it.

 

b2ap3_thumbnail_2012-11-26-14.42.04.jpg

We also do ANY kind of printed apparel - shirts, hats, sweaters, aprons... the list goes on.

b2ap3_thumbnail_KOATI-IWIZJ.jpg

 

Lets get larger and make your name very public. We do all kinds of banners from tabletops to buildings.

 

b2ap3_thumbnail_LNYTC-JWOQF.jpg 

Name a brand product, and we can also get that custom printed for you.

 

Our prices vary from 0.05c to thousands of dollars.

 

From over a million products, there is something for you.

But what is right for your audience and/or your budget?

That’s when you call us and we will guide you through the myriad of items.

 

 We are doing free set ups this month, so call us TODAY!

Get your name out there and stay out there.

 

(ps  Most people keep their ‘chotskies’ – big or small – for over a year).

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You don’t have much time. You have to say what you do in 30-90seconds.

What the heck? 

How can you say all you do in 90seconds?

PANIC sets in.

 

But wait…

Help is here.

Here is just one example..

 

1.   PEAK THEIR INTEREST

Start with a question – but don’t give them an answer ‘til the end.

Or a fact, a stat or a funny story.

“Anyone know how many years, on average, most people keep a promotional product?”

 

2.   IMPLEMENT ONE OF THE 5W’s & H

Who. What. When. Where. WHY. How.

Just use one of them.

What – “We recently did these amazing cellphone holders for a large national hotel. They are a microfiber beanbag wedge. Very different. And useful, as you can use the bottom of the holder to clean your phone. Definitely something you are not going to throw away. And… something the user will keep for years.

 

3.    FINALIZE

Finish with:

what you do,

why they should use you

and

the answer to the question!

“My name is Penelope and my company is Giraffe Promotions. A full service marketing & branding company, specializing in promotional products. My goal  is that YOUR business  stays out there, front of mind, for years and years.  Oh, the answer to the question – how many years does someone keep a promo product – 3-5yrs! That’s fabulous use of your advertising dollars!  Thanks.”

 

There are many other ways of doing your elevator speech – research, try stuff out, write our various ways, practice, record yourself. It’s the only way to get better. Rehearse, rehearse.

 

The speech will also change depending on your length of time and who you are speaking to.

One person for 3 mins at a mixer, is very different than your referral networking group for 30sec.

 

Take risks.

What do you have to lose?

 b2ap3_thumbnail_saba_airport.jpgThis is pretty risky. The 1299ft airstrip on Saba Island.

ps. Why do they call it an elevator? Its a 'lift' isn't it?  #british
 

 Penelope Atkinson has a long background in acting and teaching Theatre Arts. 

Thus, she offers speech coaching in her marketing training. This can be done in a group or one-on-one setting.

 

Call her today to get $45 off your class. Promo code: ELEV45

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GET INVOLVED!

Posted by on in Marketing

 

A client, Bob, said to me the other day: “Oh, no, I don’t want to get involved.

 

Involved with what?

 

I am not talking about people's personal affairs (although I think that occasionally we should get involved).

No, I am talking about business groups, charities, chambers, city life.

They could… no, they WILL grow your business.

 

Why? 

Because you make connections. Either with your future customer or someone that can lead you to your future customer.

There is usually business development and training thrown in.

 

What kind of groups are there out there? 

Here are just a few genres and ideas:

 

Networking Groups.  BNI, RBN, LeTip, etc are great networking groups. Places to give and receive referrals and grow your business with other like-minded people. You have to be very committed but the payback is worth it. (http://www.bni.com/)

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Chamber of Commerce. They are not as intense as a BNI, but a great place to get to know local people (advise joining one close to your office or home). I thoroughly enjoyed my time with the Irvine Chamber of Commerce and now serve on the board at the RSM Chamber of Commerce. Love the family feel at our chamber and the local knowledge. http://rsmchamber.com/   http://www.irvinechamber.com/

 b2ap3_thumbnail_RSM-Chamber-Logo.jpg

Women's (and Men's) groups. For example the National Association of Women Business Owners (NAWBO - https://www.nawbo-oc.org/) is a great organization that encourages and builds women’s businesses. Highly recommend them along with other similar enterprises.

 b2ap3_thumbnail_NAWBO-Logo.jpg

Charities and Non Profits. Great place to connect with like-minded folk and make connections. Remember a lot of your business will come from your more ‘social’ side. And, the added bonus to this group, is that you are giving back to the community.

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Global Groups. Some of the groups above can be seen around the world, but others are focusing on  trade or the globalization of companies.  I belong to an organization called the British American Business Council OC (BABC - http://babcoc.com/) Amazing people who do business together  and have the most marvelous social events. In May there is an event on the Queen Mary with the Chef to the Royal Family. You should all come! 

 b2ap3_thumbnail_images-1.jpg

NO EXCUSES! Don’t tell me you don’t have time, or don’t like getting up early, or are too shy. Do you want to increase the profitability of your business? Then … GET INVOLVED!

 

 

To get your marketing plan, call Penelope at 1 855 472 3776 or email her at This email address is being protected from spambots. You need JavaScript enabled to view it..

 

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Spit it out!

Posted by on in Training

7 tips on speaking

 

Time for a story

Recently listened to someone speak at a business event and my insides were dying.

The speech was:

Monotone

Lots of um’s and ah’s

All factual

No humor

Basically … boring.

Sorry, but it was.

 

People say to me, “well, it’s easy for you, you are an actor.”

Yes, true. I have been acting since I was young (see bio at bottom of page), but there are still skills and tricks I needed to learn (and still do) to hone my public speaking. 

 

And you can too.

Anyone can.

Here are just seven tips on speaking (there are a ton more).

 

1.    Humor

b2ap3_thumbnail_128px-Felix_Cat-Haha.svg.pngUse humor either about yourself or with the audience. People relax and ENJOY the talk.

 

2.    Audience

Speaking of audience, make sure you research your crowd beforehand. Are they all high end CEO’s, moms with little ones or all in the same industry as you?

 

3.    Stories

Examples and stories are so important. Giving these draws your audience in and allows them to ‘get’ it.

 

4.    Simple

Don’t get too bogged down in details. They can learn that from you later.

 

5.    Enthuasism

Get passionate. Inflect your voice. There is nothing more infectious and memorable than someone who is excited about what they are talking about.

 

6.    Eye contact

Look at your audience in the eyes, even if they are far away. This shows you care and you are strong. If that intimidates you, look just above their eyes at their forehead (little acting trick!).

 

7.    Get help

b2ap3_thumbnail_Life_belt.jpg

There are a ton of professionals out there that can help. One of my favorites is Toastmasters  (http://www.toastmasters.org/) who have groups around the country – inexpensive and very helpful. (You can also call me as this is my absolute joy to coach people in their speaking – it’s like directing a show!)

 

Finally, there is another skill that desperately needs to be taught - the elevator pitch or the one liner about what you do.  You will have to wait for a future blog on that one!

ps. Interesting article:  http://www.bbc.com/capital/story/20150223-secrets-of-the-perfect-speech

 

Penelope has been an actor since she was 7yrs in the UK. Mostly on Stage, but some TV/Film. She owned ‘Poppins Party & Drama Company’ teaching acting to children and adults, as well as directing shows, children’s entertainer and speaker.  She speaks on various business topics including marketing, social media, personal branding as well as more personal topics such as marriage and parenting.

CALL PENELOPE TODAY for a personal Speech Coaching Session or book her to speak at your next event!

Get 25% off a Speech Coaching Session.

Promo code MAR30. 

Pictures courtesy of: https://commons.wikimedia.org/wiki/File:Felix_Cat-Haha_(transp).png     https://commons.wikimedia.org/wiki/File:Life_belt.jpg

 

 

 

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What is this big bad advertising machine?

Your car.

 

After all, most of us drive every day.

And, most of us drive many miles per day, sometimes hundreds.

 

And, if you live in and around Southern California,

That is a lot of traffic. That is alot of EYES.

 

All the bored drivers behind you seeing your message,

On the front and by your side.

Lots and lots of people seeing your company details.

b2ap3_thumbnail_Giraffe-car-2.JPG

 

A little story

I was out garage saleing on Saturday (I love to do that with my friend June).

I think I was stopped 5-10 times and asked about my car.

I gave out my business cards (along with some promo products).

Chatted to folk about their lives and business.

Made connections. 

All because of my pimped out car.

 

So how to do it?

b2ap3_thumbnail_carwrap-pic.jpg

A FULL WRAP costs around $2000 depending on the make and model. (You can get partial wraps).

The advantage is that it is professionally put on, covers the WHOLE of your car and is full color.

 

b2ap3_thumbnail_Giraffe-car-3.JPGb2ap3_thumbnail_Giraffe-car-1.JPG

A cheaper alternative is vinyl stickers.

We have these on our giraffe automobile.

You can put them on yourself and buy when you can afford them, adding as you go.

They do not use adhesive, so are good for the car.

Just putting something on your back window would be a great asset to your organization.

 

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A car magnet is an option.

These come in all shapes and sizes.

Not as pretty but still you get your name out there.

Make sure you get a strong magnet, as the magnets have been known to blow off on the freeway!

 

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Lastly, a window cling.

These are on the inside of the car.

They are often mass produced for schools, churches, groups and charities so that people supporting those causes can also have one in their own car.

Kind of ‘Pyramid Advertising’!!

 

There are a few other ideas, but these are the general ones.

One way or the other, don’t miss out on using your car as a fantastic moving advertising board!

 

 

 

All the products above can be purchased through us (we have done a lot of these and are very knowledgeable in them).

 

Call today (1 855 472 3776) and quote promo code MAR23 and you can get 15% off!!

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CRACKIN' UP!

Posted by on in Marketing

CASE STUDY

I happen to be a little bit of a ‘hippie’  or ‘pioneer woman’.

Love to compost, recycle, upcycle, reuse and be green – as much as I can.

So yesterday, I bought these eggs.

 

When I see good branding and marketing, I have to give kudos.

And this company is goooood!

 b2ap3_thumbnail_Vital-farm-eggs.JPG

 

First the branding.

Great graphics. Retro – reminds us of the good old days.

Lots of good wording - easy to understand and with a little humor.

Appealing to their target audience.

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Next, the engagement.

You open up the box, and inside every one is a little ‘newspaper’.

Giving me details on the hens.

Ok, so this is a little dated as they are talking about the hens going in for winter (are the eggs that old!!!).

Note to Vital Farms: Probably best not to write anything too date-sensitive. When you print a lot of these you are still dishing them out in Spring!

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And then the other side.

A helpful tip.

A personal piece (personal stuff is GREAT marketing).

A fun fact.

 

Lastly, Social Media engagement

They have twitter, Instagram, facebook, youtube, pinterest…

… and are very active on them.

 

Whatever you think of their philosophies (free range or not), this company is a great example of fabulous marketing.

 

If you need help with your branding or marketing, don’t hesitate to call me. I can do a one time session, or every month. 1.855.472.3776

 

PS. Their website is even fabulous!  Check out the video that greets on the home page.

pps. I have not been contracted to write this on behalf of Vital Farms (just in case you wondered!)

If you need help with your branding or marketing, don’t hesitate to call me. I can do a one time session, or every month. 1.855.472.3776

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What's the fuss about 'the' dress?

Posted by on in Social Media

Is the dress blue and black or gold and white?

 

Unless you have been dead on social media, you should have heard about this phenomena.

The photo was taken by a singer who lives on a tiny Island in Scotland.

She sent it to someone, who sent it to someone else, which then went viral!

Their phones have been off the hook ever since!

 

Something as ridiculous as a dress!

 

But this reinforces my point that social media is the way to market.

 m_colleagues_watercooler.jpg

Yes, I know, this is a more ‘social’ thing, but there is my point.

Social media engages. You want your audience to engage.

It doesn’t even have to be about your product or service.

Just get them talking. And sharing. And resharing!

And… talking in person in the pub, at home, around the water cooler.

 

And maybe, if you are really lucky, you might also go viral!

Good luck!



Read more: http://www.businessinsider.com/origin-of-white-gold-or-black-blue-dress-2015-2#ixzz3TBoYnK5s

As to why people see it differently: http://www.wired.com/2015/02/science-one-agrees-color-dress/

 

http://www.sciencedaily.com/releases/2015/03/150302134235.htm

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Are you just another Zebra?

Posted by on in Marketing

Recently, I went to a networking event. Another one.

Nice place, I thought as I parked the car.

I entered the building and looked  around.

Men and women chatting. Each with a drink in hand. Smiling occasionally.

All wearing similar things. Oh wait, someone has a hat on over there – that’s different.

 

Breathe, I say to myself.

So with beverage in hand, I walk over and introduce myself to the nearest group.

 

Thoughts go around in your head as you listen to their conversation.

She smiles a lot.

I like the way he is truly listening.

He seems completely bored.

Wonder where her accent is from?  

That’s an interesting life story.

This guy won’t talk about anything.

She seems passionate about her work.

 

At the end of the night, armed with a few business cards, I get back into my car and drive home.

But what do I remember? More importantly, whom will I remember in weeks or months to come?

 

And there is the question. 

What makes YOU memorable?

What makes YOU stand out in the crowd?

Will I remember YOU as I drive off, or in a few months time?

 

Don’t tell me it’s your customer service or attention to detail that makes you stand out,

because most of us claim that.

Sometimes, you just need a little ‘something’ to make you memorable.

 

I am a Branding Consultant and I guide clients in their personal branding.

Sometimes we find a story to incorporate,

or maybe it’s a piece of clothing or a button,

or maybe it’s something as silly as a giraffe with a British accent!

What is yours?

 b2ap3_thumbnail_1546363_10152211104357631_1578229879_n.jpg 

I can help you find your ‘brand’ so that you can stand out.

Call me today and quote code, BRANDING BLOG, for your discounted consultation fee.

Don’t be just another fish in the sea, or a zebra on the plain one more day!

 

 

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TEN TIPS for BLOGGING

Posted by on in Marketing

So last week, I promised you some blogging tips.

Now, I have to confess, I am not an expert blogger.

I am a wannabe blogger. I have done some blogging.

I love words. I love conveying information that might help. I love musing.

 

But, I can research and ask other bloggers, so here are Ten Tips:

 

1. PASSION

You have to love what you blog about, or you will give up after a few months. Find some topic that just excites you, one you love to research, talk, read about and then start writing!

2. CONSISTENCY

I tell clients this all the time with social media – be consistent. Even if it’s only once a month, just do it regularly. If you don’t, people will think you are a flake, changed direction or died! Just decide on how often (start small), and stick to it.

3. USE CURRENT CONTENT

Nothing bugs me more than reading peoples blogs and it’s not current. Either they are pulling information from people from years ago (research changes), or their stats are not current. This also applies to current events – comment, commiserate, congratulate on current events, even if it’s a one liner.

4. BE EASY GOING

We are done people with the ‘professional’ speak (unless you are a lawyer). Talk in the everyday ‘chat’. Be conversational. You want your blog to be you and your reader sitting with a cup of coffee (or in my case tea!) and just yarning about your subject.  Don’t try and be someone you are not. Just be you.

5. VIDEO & PICTURES (are you bored yet?)

I love words, but personally my brain goes like jello if I don’t have some pictures or a video. Its BORING without visuals. Graphics help the readers memory and stimulates the brain. Video is the new marketing tool, so pull those in from YouTube or from your own repertoire.

(Now to stop the boredom, here is a random 1min video!)

 

6. SHARE THE WEALTH

Share your blog with others. Ie. Get guest bloggers on, share other bloggers content (with permission). This way you help others, and you both get different audiences – win win.

7. RESEARCH OTHERS

Find out what other bloggers are doing – it’s a great community out there.

Here are some of my favorites:

Two locals…

http://www.mybigfatcubanfamily.com/  

http://www.joyshope.com/

with

http://www.theminimalists.com/

http://techcrunch.com/  

to name a few!

8. SHORTEN IT UP

As I look at this particular blog I am writing, I realize its too long (for this time, too bad!). Unless you are writing a piece of news, you want it to be fairly short and easy to read.

Not too long paragraphs. Not too many pages. Don’t use too small a print (if people have to squint, they are gone and remember, most people view the internet from a mobile device).

9. A QUIET SPOT       

Find your creative space. Richard Branson, of the Virgin Company, says that even just being in a different room, maybe out in the garden, or for him, on a hammock on his private island (invite please!), can create that place to write. You see things differently. Your brain thinks creatively.  Also, allocate a time every week/2 weeks/month/daily that you are going to blog and calendar it in.

b2ap3_thumbnail_3021206-slide-library.jpg

 (An actual office, made into a library, for the sole purpose of creativity - fastcompany.com).

10. WRITE IT DOWN

Often I can be sitting with a client, hanging out with a friend or even just driving and a brilliant blogging idea comes to me. By the time you get back to the office, its gone! So write it down (although not recommended while driving!).

 

So that’s it. Just a few easy tips to get you started in blogging.

 

And for further research, check out this blog about bloggers!  http://www.lifehack.org/articles/communication/top-10-most-inspirational-bloggers-the-world.html

 

 

 

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Giraffe Promotions

Best way – give us a ring!

855- GRAF PRO or (855) 472-3776

Customer Email
Next best – drop us a line!

service@giraffepromotions.com

Social Media

Blog (Savannah News)

Vendor Email
For great suppliers only!

vendors@giraffepromotions.com