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Subscribe to this list via RSS Blog posts tagged in personal branding

You have to do the hard things

Posted by on in Making it personal

You have to make the call youre afraid to make.

You have to get up earlier than you want to get up.

You have to give more than you get in return right away.

You have to care more about others than they care about you.

You have to fight when you are already injured, bloody, and sore.

You have to feel unsure and insecure when playing it safe seems smarter.

You have to lead when no one else is following you yet.

You have to invest in yourself even though no one else is.

You have to look like a fool while youre looking for answers you dont have.

You have to grind out the details when its easier to shrug them off.

You have to deliver results when making excuses is an option.

You have to search for your own explanations even when youre told to accept the facts.

You have to make mistakes and look like an idiot.

You have try and fail and try again.

You have to run faster even though youre out of breath.

You have to be kind to people who have been cruel to you.

You have to meet deadlines that are unreasonable and deliver results that are unparalleled.

You have to be accountable for your actions even when things go wrong.

You have to keep moving towards where you want to be no matter whats in front of you.

You have to do the hard things.

The things that no one else is doing. The things that scare you. The things that make you wonder how much longer you can hold on.

Those are the things that define you. Those are the things that make the difference between living a life of mediocrity or outrageous success.

The hard things are the easiest things to avoid.  To excuse away. To pretend like they dont apply to you.

The simple truth about how ordinary people accomplish outrageous feats of success is that they do the hard things that smarter, wealthier, more qualified people dont have the courage or desperation to do.


Do the hard things. You might be surprised at how amazing you really are.                        http://danwaldschmidt.com/2014/01/attitude/hard-things

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A Wedding in the Family

Posted by on in Making it personal

So my blogs have been a little slow during June.


Because our son got married!

Although this blog appears on a marketing business website, I think it’s important to see the other side of business people. After all, we are intrigued by celebrities both on film and in business. I personally want to know more about Richard Branson’s Necker Island. (Actually, I don’t want to know more, I just want to go there!)

The same goes in small businesses too.  We want to know the person behind the business.

Weddings are a milestone in a parent’s life. I didn’t really realize that until this last month. It’s the final letting go. We will always be here for our children, but it’s in a different role once they are married. I was surprised how emotional we both were.

Anyways, if you are still reading, here are a few snippets from the wedding.


Relatives and friends came from the US, UK and RSA which was fabulous. We rented a house together and hung out there – talked, ate, drank wine, swam, played games, horseback riding, wine tasting, . Great extended family times.


The wedding was at Ponte Winery, Temecula. Gorgeous location. Great staff. Highly recommend.

And the ceremony was amazing with beautiful vows, strong message and God centered.




Reception was so much fun, with a great speech from the best man (our other son). Lots of dancing, fun games and a good time was had by all. (Games made by Glen Atkinson).

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Most of all, we are so thankful to God that our son, Matthew, married Amber. She is such a great fit for him and he for her.  She fits in so well into our family and we love hers! What a blessing when your children find great partners for life!

Now it’s back to reality after all the celebrations. Roll on the weekly blog.



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Are you just another Zebra?

Posted by on in Marketing

Recently, I went to a networking event. Another one.

Nice place, I thought as I parked the car.

I entered the building and looked  around.

Men and women chatting. Each with a drink in hand. Smiling occasionally.

All wearing similar things. Oh wait, someone has a hat on over there – that’s different.


Breathe, I say to myself.

So with beverage in hand, I walk over and introduce myself to the nearest group.


Thoughts go around in your head as you listen to their conversation.

She smiles a lot.

I like the way he is truly listening.

He seems completely bored.

Wonder where her accent is from?  

That’s an interesting life story.

This guy won’t talk about anything.

She seems passionate about her work.


At the end of the night, armed with a few business cards, I get back into my car and drive home.

But what do I remember? More importantly, whom will I remember in weeks or months to come?


And there is the question. 

What makes YOU memorable?

What makes YOU stand out in the crowd?

Will I remember YOU as I drive off, or in a few months time?


Don’t tell me it’s your customer service or attention to detail that makes you stand out,

because most of us claim that.

Sometimes, you just need a little ‘something’ to make you memorable.


I am a Branding Consultant and I guide clients in their personal branding.

Sometimes we find a story to incorporate,

or maybe it’s a piece of clothing or a button,

or maybe it’s something as silly as a giraffe with a British accent!

What is yours?


I can help you find your ‘brand’ so that you can stand out.

Call me today and quote code, BRANDING BLOG, for your discounted consultation fee.

Don’t be just another fish in the sea, or a zebra on the plain one more day!



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