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Time for the big screen

Posted by on in Marketing

Did you know…

…that YouTube is the second most used search engine (after google)?

…that 60% of people are more likely to watch a video on a website than read text? (and this number is rising).

…that emails with a video in them have a 53% higher open click rate.

 

I had a video produced by our partner -  Sillydoh (don’t you just love that name!).

It was a relatively quick and easy process.

Definitely worth it.

(You can see it on my home page - giraffepromotions.com).

 

It tells you my story, at least in part.

Marketing is all about stories.

 

Isn’t it time you told your story on film?

Isn’t it time you showed your products or services on vid?

Isn’t it time you showed the more personal side of your business?

 

You can do this yourself, with a good phone camera and a good script.

A teleprompter app is also convenient.

But, especially for your home page video, I recommend bringing in the experts.

Like Us!

 

We use my extensive background in acting to make you feel comfortable, help you write your script, direct you and bring all the lights, camera and action!

Voila! A two minute video on you and your organization.

 

Call us today to book yours. 10% discount with promo code: UT10

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Spit it out!

Posted by on in Training

7 tips on speaking

 

Time for a story

Recently listened to someone speak at a business event and my insides were dying.

The speech was:

Monotone

Lots of um’s and ah’s

All factual

No humor

Basically … boring.

Sorry, but it was.

 

People say to me, “well, it’s easy for you, you are an actor.”

Yes, true. I have been acting since I was young (see bio at bottom of page), but there are still skills and tricks I needed to learn (and still do) to hone my public speaking. 

 

And you can too.

Anyone can.

Here are just seven tips on speaking (there are a ton more).

 

1.    Humor

b2ap3_thumbnail_128px-Felix_Cat-Haha.svg.pngUse humor either about yourself or with the audience. People relax and ENJOY the talk.

 

2.    Audience

Speaking of audience, make sure you research your crowd beforehand. Are they all high end CEO’s, moms with little ones or all in the same industry as you?

 

3.    Stories

Examples and stories are so important. Giving these draws your audience in and allows them to ‘get’ it.

 

4.    Simple

Don’t get too bogged down in details. They can learn that from you later.

 

5.    Enthuasism

Get passionate. Inflect your voice. There is nothing more infectious and memorable than someone who is excited about what they are talking about.

 

6.    Eye contact

Look at your audience in the eyes, even if they are far away. This shows you care and you are strong. If that intimidates you, look just above their eyes at their forehead (little acting trick!).

 

7.    Get help

b2ap3_thumbnail_Life_belt.jpg

There are a ton of professionals out there that can help. One of my favorites is Toastmasters  (http://www.toastmasters.org/) who have groups around the country – inexpensive and very helpful. (You can also call me as this is my absolute joy to coach people in their speaking – it’s like directing a show!)

 

Finally, there is another skill that desperately needs to be taught - the elevator pitch or the one liner about what you do.  You will have to wait for a future blog on that one!

ps. Interesting article:  http://www.bbc.com/capital/story/20150223-secrets-of-the-perfect-speech

 

Penelope has been an actor since she was 7yrs in the UK. Mostly on Stage, but some TV/Film. She owned ‘Poppins Party & Drama Company’ teaching acting to children and adults, as well as directing shows, children’s entertainer and speaker.  She speaks on various business topics including marketing, social media, personal branding as well as more personal topics such as marriage and parenting.

CALL PENELOPE TODAY for a personal Speech Coaching Session or book her to speak at your next event!

Get 25% off a Speech Coaching Session.

Promo code MAR30. 

Pictures courtesy of: https://commons.wikimedia.org/wiki/File:Felix_Cat-Haha_(transp).png     https://commons.wikimedia.org/wiki/File:Life_belt.jpg

 

 

 

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What is this big bad advertising machine?

Your car.

 

After all, most of us drive every day.

And, most of us drive many miles per day, sometimes hundreds.

 

And, if you live in and around Southern California,

That is a lot of traffic. That is alot of EYES.

 

All the bored drivers behind you seeing your message,

On the front and by your side.

Lots and lots of people seeing your company details.

b2ap3_thumbnail_Giraffe-car-2.JPG

 

A little story

I was out garage saleing on Saturday (I love to do that with my friend June).

I think I was stopped 5-10 times and asked about my car.

I gave out my business cards (along with some promo products).

Chatted to folk about their lives and business.

Made connections. 

All because of my pimped out car.

 

So how to do it?

b2ap3_thumbnail_carwrap-pic.jpg

A FULL WRAP costs around $2000 depending on the make and model. (You can get partial wraps).

The advantage is that it is professionally put on, covers the WHOLE of your car and is full color.

 

b2ap3_thumbnail_Giraffe-car-3.JPGb2ap3_thumbnail_Giraffe-car-1.JPG

A cheaper alternative is vinyl stickers.

We have these on our giraffe automobile.

You can put them on yourself and buy when you can afford them, adding as you go.

They do not use adhesive, so are good for the car.

Just putting something on your back window would be a great asset to your organization.

 

 b2ap3_thumbnail_car-magent-printing.jpg

A car magnet is an option.

These come in all shapes and sizes.

Not as pretty but still you get your name out there.

Make sure you get a strong magnet, as the magnets have been known to blow off on the freeway!

 

 b2ap3_thumbnail_A161_Awareness_Ribbon_Pink__51987.1418738038.1280.1280.jpg

Lastly, a window cling.

These are on the inside of the car.

They are often mass produced for schools, churches, groups and charities so that people supporting those causes can also have one in their own car.

Kind of ‘Pyramid Advertising’!!

 

There are a few other ideas, but these are the general ones.

One way or the other, don’t miss out on using your car as a fantastic moving advertising board!

 

 

 

All the products above can be purchased through us (we have done a lot of these and are very knowledgeable in them).

 

Call today (1 855 472 3776) and quote promo code MAR23 and you can get 15% off!!

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Are you just another Zebra?

Posted by on in Marketing

Recently, I went to a networking event. Another one.

Nice place, I thought as I parked the car.

I entered the building and looked  around.

Men and women chatting. Each with a drink in hand. Smiling occasionally.

All wearing similar things. Oh wait, someone has a hat on over there – that’s different.

 

Breathe, I say to myself.

So with beverage in hand, I walk over and introduce myself to the nearest group.

 

Thoughts go around in your head as you listen to their conversation.

She smiles a lot.

I like the way he is truly listening.

He seems completely bored.

Wonder where her accent is from?  

That’s an interesting life story.

This guy won’t talk about anything.

She seems passionate about her work.

 

At the end of the night, armed with a few business cards, I get back into my car and drive home.

But what do I remember? More importantly, whom will I remember in weeks or months to come?

 

And there is the question. 

What makes YOU memorable?

What makes YOU stand out in the crowd?

Will I remember YOU as I drive off, or in a few months time?

 

Don’t tell me it’s your customer service or attention to detail that makes you stand out,

because most of us claim that.

Sometimes, you just need a little ‘something’ to make you memorable.

 

I am a Branding Consultant and I guide clients in their personal branding.

Sometimes we find a story to incorporate,

or maybe it’s a piece of clothing or a button,

or maybe it’s something as silly as a giraffe with a British accent!

What is yours?

 b2ap3_thumbnail_1546363_10152211104357631_1578229879_n.jpg 

I can help you find your ‘brand’ so that you can stand out.

Call me today and quote code, BRANDING BLOG, for your discounted consultation fee.

Don’t be just another fish in the sea, or a zebra on the plain one more day!

 

 

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TEN TIPS for BLOGGING

Posted by on in Marketing

So last week, I promised you some blogging tips.

Now, I have to confess, I am not an expert blogger.

I am a wannabe blogger. I have done some blogging.

I love words. I love conveying information that might help. I love musing.

 

But, I can research and ask other bloggers, so here are Ten Tips:

 

1. PASSION

You have to love what you blog about, or you will give up after a few months. Find some topic that just excites you, one you love to research, talk, read about and then start writing!

2. CONSISTENCY

I tell clients this all the time with social media – be consistent. Even if it’s only once a month, just do it regularly. If you don’t, people will think you are a flake, changed direction or died! Just decide on how often (start small), and stick to it.

3. USE CURRENT CONTENT

Nothing bugs me more than reading peoples blogs and it’s not current. Either they are pulling information from people from years ago (research changes), or their stats are not current. This also applies to current events – comment, commiserate, congratulate on current events, even if it’s a one liner.

4. BE EASY GOING

We are done people with the ‘professional’ speak (unless you are a lawyer). Talk in the everyday ‘chat’. Be conversational. You want your blog to be you and your reader sitting with a cup of coffee (or in my case tea!) and just yarning about your subject.  Don’t try and be someone you are not. Just be you.

5. VIDEO & PICTURES (are you bored yet?)

I love words, but personally my brain goes like jello if I don’t have some pictures or a video. Its BORING without visuals. Graphics help the readers memory and stimulates the brain. Video is the new marketing tool, so pull those in from YouTube or from your own repertoire.

(Now to stop the boredom, here is a random 1min video!)

 

6. SHARE THE WEALTH

Share your blog with others. Ie. Get guest bloggers on, share other bloggers content (with permission). This way you help others, and you both get different audiences – win win.

7. RESEARCH OTHERS

Find out what other bloggers are doing – it’s a great community out there.

Here are some of my favorites:

Two locals…

http://www.mybigfatcubanfamily.com/  

http://www.joyshope.com/

with

http://www.theminimalists.com/

http://techcrunch.com/  

to name a few!

8. SHORTEN IT UP

As I look at this particular blog I am writing, I realize its too long (for this time, too bad!). Unless you are writing a piece of news, you want it to be fairly short and easy to read.

Not too long paragraphs. Not too many pages. Don’t use too small a print (if people have to squint, they are gone and remember, most people view the internet from a mobile device).

9. A QUIET SPOT       

Find your creative space. Richard Branson, of the Virgin Company, says that even just being in a different room, maybe out in the garden, or for him, on a hammock on his private island (invite please!), can create that place to write. You see things differently. Your brain thinks creatively.  Also, allocate a time every week/2 weeks/month/daily that you are going to blog and calendar it in.

b2ap3_thumbnail_3021206-slide-library.jpg

 (An actual office, made into a library, for the sole purpose of creativity - fastcompany.com).

10. WRITE IT DOWN

Often I can be sitting with a client, hanging out with a friend or even just driving and a brilliant blogging idea comes to me. By the time you get back to the office, its gone! So write it down (although not recommended while driving!).

 

So that’s it. Just a few easy tips to get you started in blogging.

 

And for further research, check out this blog about bloggers!  http://www.lifehack.org/articles/communication/top-10-most-inspirational-bloggers-the-world.html

 

 

 

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