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Subscribe to this list via RSS Blog posts tagged in social media

What's the vibe about 'Periscope'?

Posted by on in Uncategorized

What’s the vibe on Periscope?

So there is a new social media app out there.

Isn’t there always? How many more can we cope with?

I am used to social media and sometimes I find it overwhelming.

 

So Periscope came in and I investigated.

I wasn’t sure.

Was it just a sort of Snapchat? Ps. I do NOT like snapchat.

 

But… it’s taking off. It helps that it’s linked with Twitter, which is so popular throughout the world, making it have a great head start.

 

So what is it?

It’s a live streaming video that you take, and anyone can hop on anytime to watch. 

During the video, viewers can interact with comments and ‘hearts’ (likes).

Very much in ‘real time’ – which Twitter is all about.

 

Will it be big?

This one could go either way.

A few times that I have gone on it, I feel like I am just being watched. Why watch and not say anything? Feels a little creepy.

Other times, there has been reaction, conversation, dialogue.  An interaction with an unknown world out there. Again, slightly weird, but interesting.

It means you are even more at the beck and call of your mobile – but some would say we are at that point already.

 

Could this work for business?

Possibly. For some categories and non-profits.

It’s for the entrepreneur to wax lyrical. To preach, to teach.

And it’s also a great way to show off an event live, but that could lead to problems with copyrights etc. Be careful what you stream.  Oh well, that will be in the hands of the lawyers.

 

So will it stay? Going back to that original question.

Quite possibly.  As far as the world goes, I think this is going to be big.

Its mobile friendly and able to film protests, breaking news, weddings, celebrities, xtreme sports, vacations…. The world is huge, and people want to see it.

 

So stay tuned and keep your finger on the button.

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7 tips for Posting

Posted by on in Training

What should I post on Facebook?”

Another selfie?   REALLY? 

b2ap3_thumbnail_11985_10200896426831641_1771717910_n.jpg

I am often asked, as a social media expert, what to post, when, why, how… etc.

Or I get people asking is it necessary to show your latte, or food you just ate?

 

I don’t have the room to answer all those in this blog but here are a few pointers on WHAT to post:

 

1.    Always think of your audience

If your audience is a fitness group, then pictures of your changing body and healthy food is applicable.

 

2.    Engagement

Start a conversation. Get them answering a question, even if it seems frivolous. People need time to play, to give their opinion.

 

3.    Variety

Even your biggest fan wants to see something different. Change it up on a daily basis.

 

4.    Multi-Media

For flips sake people, use photos and videos! Videos are much more likely to be clicked on and commented on (just make sure it’s under 2 mins).

 b2ap3_thumbnail_10408084_10153030407073163_1638623954617337023_n.jpg  (Insert random photo to blog. Where is this btw?)

5.    Tag

Tag people and businesses. This widens your circle of influence. Again, think engagement. Remember to #.

 

6.    Give back

And similar to the one above, give back. Shout out kudos to a business, a client or friend. Give a referral.

 

7.    Get Personal

Don’t be afraid to get personal. That doesn’t mean you have to start crying about a break up or whining about your spouse. Share your hikes, camping trip, anniversary or fun things in your life. People do business with people they KNOW, like and trust. Make that connection.

 

There are a ton more other tips and you can have direct if you sign up for my Marketing Training Program. This program is a monthly 1 on 1 visit with you (either face to face or skype) where I will train you in areas of marketing (custom fit for your needs).

Sign up this month and your first month is 50% off!!!!

1 855 472 3776 or email This email address is being protected from spambots. You need JavaScript enabled to view it. TODAY!

 

 

Ps. The answer to the first question is: Yes. Post your latest Starbuck item if your audience connects with that.

 

 

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CRACKIN' UP!

Posted by on in Marketing

CASE STUDY

I happen to be a little bit of a ‘hippie’  or ‘pioneer woman’.

Love to compost, recycle, upcycle, reuse and be green – as much as I can.

So yesterday, I bought these eggs.

 

When I see good branding and marketing, I have to give kudos.

And this company is goooood!

 b2ap3_thumbnail_Vital-farm-eggs.JPG

 

First the branding.

Great graphics. Retro – reminds us of the good old days.

Lots of good wording - easy to understand and with a little humor.

Appealing to their target audience.

 b2ap3_thumbnail_vf-insert.JPG

Next, the engagement.

You open up the box, and inside every one is a little ‘newspaper’.

Giving me details on the hens.

Ok, so this is a little dated as they are talking about the hens going in for winter (are the eggs that old!!!).

Note to Vital Farms: Probably best not to write anything too date-sensitive. When you print a lot of these you are still dishing them out in Spring!

 b2ap3_thumbnail_vf-insert-back.JPG

And then the other side.

A helpful tip.

A personal piece (personal stuff is GREAT marketing).

A fun fact.

 

Lastly, Social Media engagement

They have twitter, Instagram, facebook, youtube, pinterest…

… and are very active on them.

 

Whatever you think of their philosophies (free range or not), this company is a great example of fabulous marketing.

 

If you need help with your branding or marketing, don’t hesitate to call me. I can do a one time session, or every month. 1.855.472.3776

 

PS. Their website is even fabulous!  Check out the video that greets on the home page.

pps. I have not been contracted to write this on behalf of Vital Farms (just in case you wondered!)

If you need help with your branding or marketing, don’t hesitate to call me. I can do a one time session, or every month. 1.855.472.3776

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What's the fuss about 'the' dress?

Posted by on in Social Media

Is the dress blue and black or gold and white?

 

Unless you have been dead on social media, you should have heard about this phenomena.

The photo was taken by a singer who lives on a tiny Island in Scotland.

She sent it to someone, who sent it to someone else, which then went viral!

Their phones have been off the hook ever since!

 

Something as ridiculous as a dress!

 

But this reinforces my point that social media is the way to market.

 m_colleagues_watercooler.jpg

Yes, I know, this is a more ‘social’ thing, but there is my point.

Social media engages. You want your audience to engage.

It doesn’t even have to be about your product or service.

Just get them talking. And sharing. And resharing!

And… talking in person in the pub, at home, around the water cooler.

 

And maybe, if you are really lucky, you might also go viral!

Good luck!



Read more: http://www.businessinsider.com/origin-of-white-gold-or-black-blue-dress-2015-2#ixzz3TBoYnK5s

As to why people see it differently: http://www.wired.com/2015/02/science-one-agrees-color-dress/

 

http://www.sciencedaily.com/releases/2015/03/150302134235.htm

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