“What should I post on Facebook?”
Another selfie? REALLY?
I am often asked, as a social media expert, what to post, when, why, how… etc.
Or I get people asking is it necessary to show your latte, or food you just ate?
I don’t have the room to answer all those in this blog but here are a few pointers on WHAT to post:
1. Always think of your audience
If your audience is a fitness group, then pictures of your changing body and healthy food is applicable.
Start a conversation. Get them answering a question, even if it seems frivolous. People need time to play, to give their opinion.
Even your biggest fan wants to see something different. Change it up on a daily basis.
For flips sake people, use photos and videos! Videos are much more likely to be clicked on and commented on (just make sure it’s under 2 mins).
(Insert random photo to blog. Where is this btw?)
Tag people and businesses. This widens your circle of influence. Again, think engagement. Remember to #.
6. Give back
And similar to the one above, give back. Shout out kudos to a business, a client or friend. Give a referral.
7. Get Personal
Don’t be afraid to get personal. That doesn’t mean you have to start crying about a break up or whining about your spouse. Share your hikes, camping trip, anniversary or fun things in your life. People do business with people they KNOW, like and trust. Make that connection.
There are a ton more other tips and you can have direct if you sign up for my Marketing Training Program. This program is a monthly 1 on 1 visit with you (either face to face or skype) where I will train you in areas of marketing (custom fit for your needs).
Sign up this month and your first month is 50% off!!!!
Ps. The answer to the first question is: Yes. Post your latest Starbuck item if your audience connects with that.