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What's the vibe about 'Periscope'?

Posted by on in Uncategorized

What’s the vibe on Periscope?

So there is a new social media app out there.

Isn’t there always? How many more can we cope with?

I am used to social media and sometimes I find it overwhelming.

 

So Periscope came in and I investigated.

I wasn’t sure.

Was it just a sort of Snapchat? Ps. I do NOT like snapchat.

 

But… it’s taking off. It helps that it’s linked with Twitter, which is so popular throughout the world, making it have a great head start.

 

So what is it?

It’s a live streaming video that you take, and anyone can hop on anytime to watch. 

During the video, viewers can interact with comments and ‘hearts’ (likes).

Very much in ‘real time’ – which Twitter is all about.

 

Will it be big?

This one could go either way.

A few times that I have gone on it, I feel like I am just being watched. Why watch and not say anything? Feels a little creepy.

Other times, there has been reaction, conversation, dialogue.  An interaction with an unknown world out there. Again, slightly weird, but interesting.

It means you are even more at the beck and call of your mobile – but some would say we are at that point already.

 

Could this work for business?

Possibly. For some categories and non-profits.

It’s for the entrepreneur to wax lyrical. To preach, to teach.

And it’s also a great way to show off an event live, but that could lead to problems with copyrights etc. Be careful what you stream.  Oh well, that will be in the hands of the lawyers.

 

So will it stay? Going back to that original question.

Quite possibly.  As far as the world goes, I think this is going to be big.

Its mobile friendly and able to film protests, breaking news, weddings, celebrities, xtreme sports, vacations…. The world is huge, and people want to see it.

 

So stay tuned and keep your finger on the button.

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7 tips for Posting

Posted by on in Training

What should I post on Facebook?”

Another selfie?   REALLY? 

b2ap3_thumbnail_11985_10200896426831641_1771717910_n.jpg

I am often asked, as a social media expert, what to post, when, why, how… etc.

Or I get people asking is it necessary to show your latte, or food you just ate?

 

I don’t have the room to answer all those in this blog but here are a few pointers on WHAT to post:

 

1.    Always think of your audience

If your audience is a fitness group, then pictures of your changing body and healthy food is applicable.

 

2.    Engagement

Start a conversation. Get them answering a question, even if it seems frivolous. People need time to play, to give their opinion.

 

3.    Variety

Even your biggest fan wants to see something different. Change it up on a daily basis.

 

4.    Multi-Media

For flips sake people, use photos and videos! Videos are much more likely to be clicked on and commented on (just make sure it’s under 2 mins).

 b2ap3_thumbnail_10408084_10153030407073163_1638623954617337023_n.jpg  (Insert random photo to blog. Where is this btw?)

5.    Tag

Tag people and businesses. This widens your circle of influence. Again, think engagement. Remember to #.

 

6.    Give back

And similar to the one above, give back. Shout out kudos to a business, a client or friend. Give a referral.

 

7.    Get Personal

Don’t be afraid to get personal. That doesn’t mean you have to start crying about a break up or whining about your spouse. Share your hikes, camping trip, anniversary or fun things in your life. People do business with people they KNOW, like and trust. Make that connection.

 

There are a ton more other tips and you can have direct if you sign up for my Marketing Training Program. This program is a monthly 1 on 1 visit with you (either face to face or skype) where I will train you in areas of marketing (custom fit for your needs).

Sign up this month and your first month is 50% off!!!!

1 855 472 3776 or email This email address is being protected from spambots. You need JavaScript enabled to view it. TODAY!

 

 

Ps. The answer to the first question is: Yes. Post your latest Starbuck item if your audience connects with that.

 

 

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Spit it out!

Posted by on in Training

7 tips on speaking

 

Time for a story

Recently listened to someone speak at a business event and my insides were dying.

The speech was:

Monotone

Lots of um’s and ah’s

All factual

No humor

Basically … boring.

Sorry, but it was.

 

People say to me, “well, it’s easy for you, you are an actor.”

Yes, true. I have been acting since I was young (see bio at bottom of page), but there are still skills and tricks I needed to learn (and still do) to hone my public speaking. 

 

And you can too.

Anyone can.

Here are just seven tips on speaking (there are a ton more).

 

1.    Humor

b2ap3_thumbnail_128px-Felix_Cat-Haha.svg.pngUse humor either about yourself or with the audience. People relax and ENJOY the talk.

 

2.    Audience

Speaking of audience, make sure you research your crowd beforehand. Are they all high end CEO’s, moms with little ones or all in the same industry as you?

 

3.    Stories

Examples and stories are so important. Giving these draws your audience in and allows them to ‘get’ it.

 

4.    Simple

Don’t get too bogged down in details. They can learn that from you later.

 

5.    Enthuasism

Get passionate. Inflect your voice. There is nothing more infectious and memorable than someone who is excited about what they are talking about.

 

6.    Eye contact

Look at your audience in the eyes, even if they are far away. This shows you care and you are strong. If that intimidates you, look just above their eyes at their forehead (little acting trick!).

 

7.    Get help

b2ap3_thumbnail_Life_belt.jpg

There are a ton of professionals out there that can help. One of my favorites is Toastmasters  (http://www.toastmasters.org/) who have groups around the country – inexpensive and very helpful. (You can also call me as this is my absolute joy to coach people in their speaking – it’s like directing a show!)

 

Finally, there is another skill that desperately needs to be taught - the elevator pitch or the one liner about what you do.  You will have to wait for a future blog on that one!

ps. Interesting article:  http://www.bbc.com/capital/story/20150223-secrets-of-the-perfect-speech

 

Penelope has been an actor since she was 7yrs in the UK. Mostly on Stage, but some TV/Film. She owned ‘Poppins Party & Drama Company’ teaching acting to children and adults, as well as directing shows, children’s entertainer and speaker.  She speaks on various business topics including marketing, social media, personal branding as well as more personal topics such as marriage and parenting.

CALL PENELOPE TODAY for a personal Speech Coaching Session or book her to speak at your next event!

Get 25% off a Speech Coaching Session.

Promo code MAR30. 

Pictures courtesy of: https://commons.wikimedia.org/wiki/File:Felix_Cat-Haha_(transp).png     https://commons.wikimedia.org/wiki/File:Life_belt.jpg

 

 

 

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